A USAID report on behaviors and perceptions towards digital payments among consumers and merchants in India
http://www.developmentoutlook.org/2016/01/a-usaid-report-on-behaviors-and.html
The United States Agency for International Development (USAID) recently released a new research study that identifies opportunities for increasing the use of digital payments among low-income consumers in India. The report, Beyond Cash, highlights the current behaviors and perceptions of digital payments in low-income communities in India, and suggests ideas for how policy makers can accelerate the adoption of digital payments in the country.
This report is one piece of a larger Partnership between USAID, India's Ministry of Finance, and nearly 40 private sector organizations. The goal of the Partnership is to identify, test, and scale innovative approaches that will drive greater use of digital payments at the point-of-sale.
Key Research Objectives:
This report is one piece of a larger Partnership between USAID, India's Ministry of Finance, and nearly 40 private sector organizations. The goal of the Partnership is to identify, test, and scale innovative approaches that will drive greater use of digital payments at the point-of-sale.
Key Research Objectives:
- Understand the factors that drive awareness and interest among current non-users of digital payments
- Analyze the experience of those who currently use digital instruments - debit cards, mobile money, and online bank transfers
- Identify potential strategies to spur the adoption of digital payments among these consumers and merchants
To read the full report, click here
