Demand and Adoption of Innovation- Mobile based services
“Innovation is the central issue in economic prosperity" - Michael Porter Any study that evaluates a service/product innovat...
“Innovation is the central issue in economic prosperity" - Michael Porter Any study that evaluates a service/product innovat...
In 2011, we launched a large-scale field experiment to evaluate a service (Avaaj Otalo, or AO) that delivers mobile-phone-based agricultura...
Respondents using Avaaj Otalo (AO) - a mobile phone based agricultural extension service- are used to receiving weekly voice calls incorpor...
Author: Ishani Desai It is estimated that more than half of the Indian labor force is engaged in agriculture. Given this, India’s produ...
[Terminology Used: Agents or Customer Service Points (CSPs) - Individuals, shops or other outlet points responsible for direct contact w...
Today, we begin a series on the Business Correspondent (BC) model based on findings from CMFs on-going studies and external research on th...
Author: Tanaya Devi A new CMF study explores the potential of a new mobile agricultural extension service to improve farming techniqu...
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