In 1951, the Times of India
commissioned cartoonist R.K. Laxman to illustrate the common man's reactions to
current events in a daily comic strip, "You Said It". The comic strip
had an extremely successful run and more than 60 years in, has given us one of
the nation's most endearing mascots — an always bewildered, balding, dhoti-clad
householder — often seen peeking into meeting rooms from behind half-closed
doors or eavesdropping on conversations, his face buried in a newspaper.
It turns out, unifying the common characteristics, reactions, aspirations and troubles of a majority of the nation and presenting them in a single persona was a good idea. It was an amusing caricature but it was also a powerful image that would be frequently referenced for many decades to come. Another example of this is the idea of an Indian "aam aadmi" — a phrase that, when coined, resonated so widely that it won a national election. Just as popular are the terms "an average…
It turns out, unifying the common characteristics, reactions, aspirations and troubles of a majority of the nation and presenting them in a single persona was a good idea. It was an amusing caricature but it was also a powerful image that would be frequently referenced for many decades to come. Another example of this is the idea of an Indian "aam aadmi" — a phrase that, when coined, resonated so widely that it won a national election. Just as popular are the terms "an average…